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Executive Master of Business Administration

The Executive Master of Business Administration (EMBA) at SUMMA University is a transversal and integrative program, which will prepare you to assume positions of responsibility in any company or organization.

Program Credit Hours

42 Credit hours

Estimated Completion Time

14 months
Master: Online



The Executive Master of Business Administration (EMBA) program aligns with current business trends and practices, incorporating a comprehensive focus on leadership and management. It further aligns with contemporary business trends, emphasizing key objectives. These include the integration of digital transformation, the development of agile leadership, promotion of sustainability and corporate social responsibility, preparation for global operations, encouragement of business innovation, inclusion and diversity in decision-making, crisis management, and business resilience, adoption of digital marketing strategies, the ability to manage organizational change, and the importance of soft skills such as emotional intelligence and effective communication.

The Executive EMBA program at SUMMA is designed to equip professionals with a global and integrated understanding of business management, addressing key areas such as Finance, Marketing, Human Resources, Logistics, and Production. The curriculum tackles contemporary challenges by emphasizing leadership development, applying data-driven decision-making through Business Intelligence and Big Data, strategic marketing in the digital era, and integrating sustainable and socially responsible practices. The EMBA program is structured to enable participants to develop crucial managerial skills, enhance their leadership capabilities, and gain mastery over essential management tools.

  • Apply successful management skills using available resources.
  • Evaluate financial data to solve problems and inform business decisions.
  • Differentiate between primary business functions including, accounting, economics, finance, management, and marketing.
  • Propose innovative solutions to dynamic and strategic business problems.
  • Compare North and South American economics markets using global business perspectives.

The learning methodology is based on “case methodology” studied virtually with interactive screens, virtual lectures, professor videos, virtual reviewing sessions and interactive exercises.

You will count with a weekly planification of the work and an individual tracking of an academic mentor. The teaching staff is made up of PhDs from business and academia.

With this program, you will be capable of occupying directive charges, executive and intermediaries in any enterprise or organization, regardless of its size or sector. Specifically, you could develop as: 

  • Business Director.
  • Entrepreneur.
  • Team Leader.
  • Director or Head of Internationalization.
  • Director of Digital Operations (CDO).
  • International business manager.
  • Strategic consultant in different departments.
  • Business Development Manager.
  • Brand Manager.

  • It will provide you with the theoretical and practical tools that will allow you to respond quickly and effectively to the problems that arise in any area of management activity. Through the continuous resolution of practical cases, you will receive effective training to make the right decisions, evaluate the risks and the scope of your actions.
  • It will allow you to develop fundamental skills for a manager such as analytical, organizational or teamwork, leadership and negotiation skills.
  • It will provide you with a global vision of the company, which will allow you to design an integral strategy in which all the decisive business areas are involved, which will lead you to a correct prediction of results.
  • You will learn with a unique methodology, adapted to your needs and highly flexible.
  • You will have a personalized follow-up by your academic mentor and the support of a teaching staff made up of top-level professional PHD's.
  • You will study content updated to the latest developments and trends in the business environment.
  • You will obtain an official degree with international recognition and validity.
  • You will be able to obtain the Certificate of Expert in Business Analytics and Big Data issued by Instituto Europeo de Posgrado (IEP), which is part of the Red Summa Education.

Organizational change management and leadership are fundamental disciplines in a competitive and globalized business environment. The aim of this course is to provide students with the knowledge and skills necessary to effectively lead and manage change in organisations, focusing on the latest trends in people management, such as coaching.

Content:

  • Leadership and Change Management
  • Strategic Communication
  • Motivation During Change
  • Conflict Management
  • Performance Appraisal in the Context of Change
  • Coaching for Personal and Organizational Development

The objective of this course is to expose and discuss the three core concepts of this management approach: consumer understanding, competitive advantage and positioning.

Content:

  • Conceptualization of Strategic Marketing
  • Market Segmentation: Who is our Target Audience?
  • Analysis of the Environment and its Influence on the Company
  • Influencing Factors on Consumer Behavior
  • Consumer Behavior (II): The Purchase Decision Process
  • Positioning (I): Our Place in the Consumer's Mind
  • Positioning (II): Corporate Image and Reputation

The aim of this course is for students to be able to analyse financial reports and reserve costs, as well as financial ratios. To this end, the concepts of basic accounting and their applications will be studied. At the end of the course, the student will also be able to detail the profit and loss account in depth.

Content:

  • The Trial Balance
  • The Trial Balance II
  • The Profit and Loss Account I
  • The Profit and Loss Account II
  • The Profit and Loss Account III
  • Analysis of Financial Reports I
  • Analysis of Financial Reports II

The objective of this course is to provide the concepts and tools necessary to design and carry out a communication plan, and to understand the role that communication represents as part of the company's overall strategy.

Content:

  • Strategic Communication
  • The Communication Plan
  • Advertising Management (I): The Choice of Agency
  • Advertising Management (II): The Briefing and the Creative Proposal
  • Advertising Management (III): Media Plan Evaluation
  • BTL Tools in Strategic Communication
  • Direct Marketing as a BTL Tool
  • Corporate Communication: External and Internal Relations

The objective of this course is to provide a general idea of the field of economic-financial management and to provide the participant with sufficient criteria for decision-making in the financial area, both at an operational and strategic level.

Content:

  • Financial analysis through ratios.
  • Financial forecasting.
  • Investment analysis.
  • Introduction to business valuation.
  • Business valuation models.
  • Consolidation.

The objective of the course is to provide concepts and approaches that help companies calculate, control and reduce their costs.

Content:

  • Costs: Concepts and Definitions
  • Cost Centers: Cost Accumulation Systems
  • Costs per Order
  • Costs per Process
  • Relationships between Cost-Benefits and Volume of Activity
  • Costs for Decision Making
  • Budgets and Variances

This subject will teach you how to manage a business idea, plan and present it to potential investors, analyze economic viability and how to value a startup.

Content:

  • Idea and Business Model
  • The Business Plan
  • Investor Approach
  • Economic Model
  • Valuation of Startups
  • Trading of Shares

The objective of this course is to expose the different responsibilities that sales management has in any company, to understand from the orientation and corporate policies that companies must have, to the management of new emerging sales models such as telephone sales, internet sales or subcontractors, through planning, or the management of sales forces.

Content:

  • Introduction to the Sales Function
  • Organization of the Sales Structure
  • Sales Strategies and Plans
  • Direction and Management of the Sales Force
  • Control of Sales, Salespeople and Business
  • Sales, Negotiation and Customer Management Techniques

You will learn what a strategy is, how to conduct a strategic analysis, as well as how to formulate and implement strategies. This subject will provide you with a practical guide that can be applied in the formulation of a strategy in a business or company.

Content:

  • A Framework for Strategy Analysis
  • Analysis of the Competitive Environment
  • Internal Analysis of the Company
  • Strategy Formulation at the Business Level
  • Strategy Formulation at the Corporate Level
  • The Implementation and Evaluation of the Strategy

The course analyzes the tools needed to carry out the planning and monitoring of financing needs in the company: planning of financing sources in the existing market situation; and follow-up to control those "delicate" moments of scarcity of liquidity or resources.

Content:

  • Sources of Funding
  • The Optimal Financing Structure
  • Fina ncing of Long-Term Operations
  • Short-term financing
  • National and International Means of Payment
  • The international environment. Foreign Exchange Risks and Their Hedging

Budget control looks to the future, although it takes into account historical data, based on the achievements that are produced, managers are continually questioning their most realistic expectations in terms of meeting the goals set.

Content:

  • Management Control Systems and Instruments
  • Formal Management Control System
  • Management Control Processes
  • Performance Appraisal
  • Compensation Administration
  • Service Management / Multinationals / Projects

The objective of this course is to introduce a methodology for specifying and analysing processes based on the corresponding activity flow diagram, as well as incorporating different analysis tools in relation to process reliability, process optimisation, customer perspectives and critical management points.

Content:

  • Process Analysis: What and How Do We Do It?
  • Process Reliability: An Absolute Requirement
  • Process Optimization
  • The Customer Perspective: What Opportunities/Challenges Does It Incorporate?
  • Effective Stock Management
  • Time Management in Logistics
  • Comprehensive Management

In this course, the student will know all the relevant aspects to lead a Big Data program and the keys to obtain the maximum value from data. You will learn how to develop business application use cases in this new Data Age and will be able to turn your company into data-driven, making better decisions with an appropriate data strategy.

Content:

  • Fundamentos del Business Intelligence
  • The Value of Data
  • Fundamentals of Big Data
  • Developing a Data Strategy
  • Key Elements for Data Governance and Management
  • Data Driven Organization. Challenges and opportunities.

The final project of the MBA is an opportunity for the comprehensive application of the theoretical and practical knowledge acquired through the program to a real business challenge, apply the knowledge acquired theoretical and practical, perfect analytical skills, strengthen leadership and decision-making skills for the execution of the final project.

Course Learning Objectives

  • Apply and integrate theoretical and practical business knowledge gained through relevant business problems.
  • Explain the interrelationships between the different functions and activities of the organization.
  • Evaluate decision-making practices and their consequences to address a practical business problem.
  • Examine the causal connection between decisions and outcomes.
  • Apply advanced management skills, negotiation acumen, and team building in a hands-on business environment.

Price per Credit: US $180.6
Total Price: US $7.585 / 42 credits
Registration Fee: US $100.00 (non-refundable, one-time charge)
Graduation Fee: US $110.00
Return Check Fee: US $40.00
Official Transcript: US $10.00 (each copy)
Withdrawal Processing: US $25.00
Books & materials: US $0.00
Other costs: US $0.00

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