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Master of Science in Business Intelligence and Big Data

The Master's in Business Intelligence and Big Data at SUMMA University trains professionals capable of transforming large volumes of data into strategic knowledge for decision-making in modern organizations. The program develops advanced skills in data analysis, machine learning, and business intelligence, integrating approaches to data governance, advanced data mining, analytical visualization, and predictive modeling. All of this is addressed through applied use cases in key areas such as business management, marketing, and finance, ensuring practical training aligned with the needs of today's corporate environment.

Program Credit Hours

39 Credit hours

Estimated Completion Time

13 months
Master: Online



The Master of Science in Business Intelligence and Big Data strategically aligns with current trends in the digital business landscape, preparing graduates to turn data into actionable intelligence that drives organizational performance and transformation. With a strong emphasis on data-driven decision-making, the program develops expertise in modern data storage, processing, and visualization, as well as advanced data mining techniques—such as clustering, decision trees, and machine learning—to uncover patterns and generate predictive insights. Students strengthen technical foundations in data modeling, database design, and advanced SQL querying, while also learning to apply data science to key business domains such as marketing analytics, customer lifecycle analysis, and financial decision-making. The curriculum further addresses essential practices in data governance to support data quality, security, and availability, and explores how big data solutions can optimize business processes and enhance KPI management across diverse organizational contexts.

The Master of Science in Business Intelligence and Big Data prepares future professionals to design and implement robust data-driven strategies and business solutions, develop predictive models using machine learning frameworks such as TensorFlow and PyTorch, and communicate insights through storytelling and visualization to support strategic decisions. Students also gain exposure to managing and processing data in cloud environments and within secure mobile ecosystems, enabling them to respond to the operational realities of modern organizations. Aligned with the Social Learning Model MAS®, the program fosters adaptability to technological change, commitment to data-driven innovation, ethical data handling, and collaboration—competencies that support responsible leadership and impact in today’s rapidly evolving digital landscape.

  • Implement data governance practices to ensure quality, security, and accessibility of information.
  • Develop and apply machine learning models for business analytics and decision support.
  • Use advanced data mining and visualization techniques to extract actionable insights.
  • Design and manage relational and non-relational databases for efficient data processing.
  • Apply business intelligence strategies to enhance financial, marketing, and operational performance.

The learning methodology is based on the "case method", a virtual course with interactive screens, virtual lectures, videos of the teacher, virtual review sessions and interactive exercises.

You will have weekly work planning and the personalized monitoring of an academic mentor. The teaching staff is made up of PhDs from the world of business and academia.

Business intelligence and big data have become essential capabilities for organizations seeking to improve performance through evidence-based decision-making, process optimization, and measurable results across finance, marketing, and operations. The Master of Science in Business Intelligence and Big Data prepares graduates to implement data governance practices that support data quality, security, and accessibility; apply advanced data mining and visualization techniques to generate actionable insights; develop and use machine learning models for business analytics and decision support; and design and manage relational and non-relational databases for efficient data processing.

Some professional opportunities include:

  • Business Intelligence Analyst / BI Analyst
  • Business Intelligence Developer / BI Developer
  • Data Analyst (Business Analytics)
  • Data Mining Analyst / Data Mining Specialist
  • Machine Learning Analyst (Business Analytics)
  • Data Visualization Specialist / Analytics Reporting Specialist
  • Data Governance Analyst / Data Quality Analyst
  • Database Analyst / SQL Analyst
  • Data Solutions Analyst (Relational & NoSQL Databases)
  • Business Intelligence & Analytics Consultant

  • You will integrate advanced data analytics technologies with real-world business applications in a comprehensive way.
  • You will develop competencies aligned with the growing global demand for data specialists.
  • You will be able to optimize processes, anticipate behaviors, and support strategic decision-making.
  • You will benefit from a practical, applied approach focused on solving real problems.
  • You will develop as a professional capable of transforming data into business strategy.
  • You will be prepared to perform in strategic roles within data-driven, results-oriented organizations.

At the end of the course, the student will use the necessary tools and techniques in the storage, processing and analysis of large volumes of structured and unstructured information using the principles and practices of Data Governance, with the aim of achieving quality, security and accessibility of information, as well as making decisions based on data and maximizing the value of information in their organization.

Contents:

  • Architectures, data storage, and processing in Big Data environments.
  • Big Data technologies, analysis, and information visualization for decision-making.
  • Data governance: quality, security, lifecycle, ethics, and regulatory compliance.

At the end of the course, the student will lead Big Data programs by developing use cases applied to business, in addition to establishing effective data strategies and employing data management, with the aim of converting an organization into a data-driven entity and showing the opportunities it offers.

Contents:

  • Fundamentals and architecture of Business Intelligence within Big Data ecosystems.
  • Business Intelligence processes, tools, and models for decision-making (ETL, KPIs, dashboards).
  • Data strategy, data governance, and a data-driven organizational culture.

At the end of the course, the student will apply techniques of analysis and massive data processing in Big Data architectures, using work environments through supervised and unsupervised learning models, regressions and autoregressive time series, as well as decision trees and neural networks, in order to operate efficiently with large volumes of information in the digital age.

Contents:

  • Big Data architectures and solutions: processing, scalability, and parallel computing.
  • Supervised and unsupervised machine learning applied to business data analysis.
  • Advanced forecasting models: regression, time series, decision trees, and neural networks.

At the end of the course, the student will evaluate the different programming languages in data science through practical work with the main Python libraries in data science and the analysis of Cloud Computing concepts, including cloud solutions such as Amazon AWS, Google Cloud and Microsoft Azure, in order to create websites, applications, programs and platforms with which different processes are streamlined.

Contents:

  • Fundamentals of artificial intelligence and machine learning applied to business intelligence.
  • Python programming for data manipulation, exploratory analysis, and basic AI/ML modeling.
  • Model evaluation, interpretation of results, and ethical considerations in AI solutions.

At the end of the course, the student will apply advanced Data Mining Techniques as well as business Data Analysis, experimenting with Data Mining Projects, from data preparation to evaluation of results, with the aim of applying models such as decision trees, regulations and neural networks to formulate informed hypotheses.

Contents:

  • Introduction to data mining and the phases of a Data Mining project in the business environment.
  • Supervised data mining techniques: decision trees and regression models.
  • Unsupervised techniques and neural networks applied to business data analysis and evaluation.

At the end of the course, the student will apply business process monitoring and improvement techniques, using KPIs and data modeling, through the loading architecture in a DWH, ETL tools and transformation operations, with the aim of establishing more efficient and optimized data management in organizations.

Contents:

  • Business process analysis and KPI-oriented data modeling.
  • Data loading architectures, ETL tools, and data integration processes.
  • Transformation, quality control, historization, and data governance in business cases.

At the end of the course, the student will apply statistical modeling techniques in marketing use cases, using marketing data effectively through data science tools applied to marketing, in order to demonstrate the importance of ethics and privacy in the use of customer data in order to employ its correct handling.

Contents:

  • Data mining and analytics applied to marketing and customer behavior.
  • Data science techniques for segmentation, campaign optimization, and personalization.
  • Customer lifecycle analysis, ethics, and privacy in the use of marketing data.

At the end of the course, the student will design data models for financial and management control departments, producing monitoring, in-depth and ad hoc reports for decision-making, through financial metrics, financial reports and report automation, with the aim of detecting areas for improvement in finance and in the efficiency and precision of financial decision-making.

Contents:

  • Financial data analysis, metrics, and performance indicators for decision-making.
  • Financial reporting models, automation, and batch vs. ad-hoc analysis.
  • Temporal financial analysis, performance evaluation, and data-driven risk management.

At the end of the course, the student will design data models using the Entity Relationship Model, applying normal forms in relational databases, demonstrating their ability to illustrate and practice key concepts in the creation and manipulation of structures, using calculation and verification techniques, with the aim of proposing innovative solutions in the field of data management.

Contents:

  • Design and modeling of relational databases (entity–relationship model, normalization, and SQL).
  • Non-relational (NoSQL) databases: models, structures, and use cases.
  • Integration of relational and non-relational databases for business intelligence.

At the end of the course, the student will use structured data modeling and the SQL language through the design, creation and manipulation of data structures, the use of multiple tables and functions, in order to apply best practices in the implementation of relational databases, as well as achieve efficiency in the modeling of structured data.

Contents:

  • Fundamentals of structured data modeling.
  • Manipulation and querying in structured databases.
  • Aggregations, window functions, and query optimization in structured databases.

At the end of the course, the student will use artificial intelligence and machine learning in customer transformation and management, by analyzing relevant information sources, implementing programmatic advertising through DMP, in order to achieve business objectives efficiently and improve customer interaction in the context of digital transformation.

Contents:

  • Data mining as a driver of digital transformation and Industry 4.0.
  • Data-driven customer management: information acquisition, segmentation, and audience building.
  • Digital personalization, programmatic advertising, and evaluation of the impact of data-mining-based campaigns.

At the end of the course, the student will use techniques and tools using non-relational databases and business solutions targeting this type of data. In addition to implementing distributed algorithms for scalability, applying feature engineering in event processing, building search engines and recommenders in order to apply innovative solutions in various business contexts related to unstructured information.

Contents:

  • Sources, characteristics, and storage models for unstructured data in business contexts.
  • Scalability, distributed algorithms, and feature engineering for unstructured data.
  • Processing and modeling of unstructured data through NLP, text mining, and multimedia processing.

"At the end of the course, the student will examine key metrics, detecting business opportunities and commercial actions, through the production of accurate and relevant reports, as well as the use of specific tools and methodologies, in order to establish clear objectives, facilitating strategic decision-making and business growth.

Contents:

  • Metrics and analysis for decision-making.
  • Opportunity analysis and customer management: ad-hoc approach and the ABC-XYC matrix.
  • Segmentation and commercial actions.

"At the end of the course, the student will use the fundamental strategies and notions of data storytelling, through the application of tools such as Power BI and Tableau, as well as the transformation of information from various data sources, with the aim of using visual and compelling objects to implement a solid and persuasive narrative through the power of data.

Contents:

  • Storytelling applied to data communication and alignment with audiences and business objectives.
  • Data visualization and dashboard design using Power BI and Tableau.
  • Ethical, clear, and strategic communication of findings for business decision-making.

At the end of the training program, the student will develop a master's thesis in the area of Business Intelligence and Big Data, applying the knowledge acquired throughout the training program, carrying out an original work, analyzing relevant data and presenting significant conclusions.

Contents:

  • Formulation and design of a data analytics project applied to a strategic business problem.
  • Implementation of Business Intelligence and Big Data solutions through modeling, data mining, and machine learning
  • Communication, justification of business value, data governance, and ethical considerations for the capstone project.

Price per Credit: US $168.05
Total Price: US $6554.00 / 39 credits
Registration Fee: US $100.00 (non-refundable, one-time charge)
Graduation Fee: US $110.00
Return Check Fee: US $40.00
Official Transcript: US $10.00 (each copy)
Withdrawal Processing: US $25.00
Books & Materials: US $0.00
Other costs: US $0.00

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